A Study within the Influence of No Authorized Therapeutic Claims in Vitamin supplements on the Shopping for Behavior in the Customers of Mercury...

A Study for the Influence of " No Approved Beneficial Claims” in Dietary Supplements within the Buying Patterns of the Consumers of Mercury Drug Branches in Dasmariñas, Cavite

A great Undergraduate Thesis

Presented to

The Teachers of the




Dasmariñas, Cavite

In Partial Fulfilment

Of the Requirements for their education

Bachelor of Arts in Communication

Cervantes, April E.

Vergara, Anna Lou C.

Vidamo, Margielyn L.

04 2010


This undergraduate thesis entitled: Effect of " No Authorized Therapeutic Claims” in Vitamin supplements on the Ordering Behavior of the Customers of Mercury Medication Branches in Dasmarinas, Cavite by Cervantes, April Electronic., Vergara, Anna Lou C., Vidamo, Margielyn L. in partial completion of the requirements for the level of Bachelor of Arts in Communication, has become examined and is also recommended intended for acceptance and approval intended for oral defense.


Professor Adviser


Approved by the Committee on mouth examination which has a grade of __________.



Roel S. Ramirez, APR


Accepted and approved in partial fulfilment of the requirements for the level of Bachelor of Arts in Communication.

Rosanni Recreo – Sarile

Chair, Communication Arts Department

Emmanuel F. Calairo, PhD

Dean, College of Liberal Artistry


De La Salle University- Dasmariñas

Dasmariñas, Cavite

Title: Influence of " Simply no Approved Therapeutic Claims” in Dietary Supplements on the Buying Tendencies of the Buyers of Mercury Drug Limbs in Dasmarinas, Cavite.  � Authors: Cervantes, April Electronic., Vergara, Ould - Lou C., Vidamo, Margielyn L. Level: AB Conversation

Date began: February 11, 2010

Aims of the Research

Statement from the Problem

Basic Problem Declaration:


To look for the influence of " Zero Approved Beneficial Claims” in dietary supplements for the buying tendencies of the clients of Mercury Drug limbs in Dasmariñas, Cavite.   � Specific Difficulty Statements:

1 . What is the amount of awareness of the purchasers of Mercury Drug limbs in Dasmariñas, Cavite to " Simply no Approved Restorative Claims”? installment payments on your How well do the customers of Mercury Drug divisions in Dasmariñas, Cavite be familiar with " Simply no Approved Beneficial Claims”? several. How does " No Accepted Therapeutic Claims” affect the ordering decision of the customers of Mercury Medication branches in Dasmariñas, Cavite in terms of all their: 3. a Buying with conviction,

3. b Ordering with hesitation,

3. c Postponement in buying, and

several. d Not really buying by any means?

4. How frequent do the customers of Mercury Medication branches in Dasmarinas, Cavite buy dietary supplements? Scope and Coverage

This kind of study focused on the affect of " No Authorized Therapeutic Claims” in health supplements on the ordering behavior from the customers of Mercury Medicine branches in Dasmariñas, Cavite. The participants of the analyze were limited to the customers of Mercury Medicine branches located only in Dasmariñas, Cavite. It did not include additional consumers buying from other pharmacies or medication stores located in Dasmariñas, Cavite. The study only focused on health supplements and not on the other types of supplements in the market.  It concentrated only on the buying behavior of the customers of Mercury Drug limbs in Dasmariñas, Cavite. This did not concern the other sorts of behavior plus the effect of dietary supplements to the respondents' health. The research centred only on the presentation of health supplements that has the disclaimer " No Accepted Therapeutic Claims”. Methodology

The researchers employed descriptive exploration to obtain data related to the research. It employed survey set of questions as a musical instrument to get information necessary in the study. The analysts...

References: A. Books

Bolinger M. S i9000, (1977) Merchandising Buying third Ed Wm. C. Darkish Publising

Collin Concise Book

Dibby S, Simkin L, Pride W, Ferrell Um. C (2001) Marketing (Concepts and Strategies) Fourth Impotence

Glanz K, Lewis N. M, Rimer B. K. (1990) WELL BEING BEHAVIOR AND HEALTH EDUCATION Theory, Study and Practice. 350 Sansome Street San Francisco California 94104: Jossey- Bass sounds INC.

Kotler et. 's (1999) Promoting Management: a great Asian Point of view 2nd edition.. Singapore: Prentice Hall Alexandra Bldg.

Maimun N. (2006) Health, Food and Nutrition. India: Kalpoz Publication

Oberhaus M, Raliffe S, Stauble V, (1995) Prof Advertising: A marriage Process second edition

Pagunsan, S. (2004) The Law and Advertising. 2504 Leon Guinto Streeet Malate 1004, Manila, Philippines: Entre ma Salle University Press, Incorporation.

Webb G. BSC, MSC, PhD (1995) Dietary Input for Well being Promotion Way. Great Britain: L. W. Arrowsmith Ltd., Bristol Enston Street, London NW13BH


Reyes R. M M. G (May on the lookout for, 2006 )”The top 10 hgerbal supplements: Just how safe are they? ” Filipino Daily Inquirer

Rosario, N. R. (September 17, 2007)

Santiago Electronic. P. (December 5, 2000)" Herbal Medicines Hindi pang masa? ” Manila Standard Today.

History of Vitamin supplements.. Retrieved: September 27, 2009, from http://iml.jou.ufl.edu/projects/Spring2000/Kimpel/history.html.

House Invoice Order. Retrieved Aug 5, 2009 from www. Our elected representatives. gov. ph

Icamina. G. M November 16, 08

The Manila Times. Recovered: July twenty-seven, 2009 by http://www.manilatimes.net/national/2008/nov/16/yehey/top_stories/20081116top1.html.

University or college of Delaware. Retrieved: September 27, 2009 from www.udel. edu.

Vanessa a doctor. Recovered: July 31, 2009 via http:// E4neArtcles. com. 2009

Message from the founder, Recovered: August 6, 2009 coming from https://www.mercurydrug.com/aboutus/index.html


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