Marketing Exploration Essay

" Why people avoid garden project”

In this marketing research project we all looked at the question " So why people don't garden? ”. We described gardening being a digging a hole in the ground and planting money thing in that hole. All of us conducted the research using several different means. We utilized focus group, in – depth interview, written surveys, telephone online surveys, and internet surveys.

Researching horticulture we found that the term garden has several meanings to people and they associate it with several different types of growing plants. Many of the details we received showed that after people listen to the term growing plants they think regarding vegetable landscapes. I have garden and back garden myself, I understand that they are different types of gardening plus they greatly differ between each other. I have performed vegetable growing plants in my grandma and grandpa greenhouses. My spouse and i automatically associate the word garden with hard physical operate. This is not important bad but if we need to boost the interest in gardening the term garden needs to be offered in a different way. The campaign must be focused throughout the idea that investing in a small flower from the store and then replanting it in another bigger weed. People have to think about gardening via escape from everyday boring work, producing people relate gardening with something pleasurable. Healthy lifestyle is definitely a thing that can help mount this graphic in people's minds. Research is done displaying that having living blossoms in your home puts you in a better feelings and is likewise healthier. According to Nancy Etcoff, Ph level. D. of Massachusetts General Hospital and Harvard Medical School flowers chase away stress and worries. Also relating to her based on her exploration living with plants can provide increase of energy, joy and excitement at work. Phrases like this should be the focus of the campaign. Terms like boost of energy and happiness should replace tiring and time-consuming. The healthy lifestyle increase of energy are definitely...



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